The prodigy of a musically oriented family, Vallejo resident Ruben Oriol-Rivera had much to live up to when deciding to take on the challenge of the music industry. His father was in a popular band in the 50's and 60's and his cousin, a J Records recording artist, went Platinum. Ruben (known as Matai: a childhood name given by a family friend meaning 'Chief') has been singing since he could utter or mumble a word. With styles in R&B, Hip Hop, Pop, and Reggaeton, this Bay Area pioneer in originality has created his own version of music called 'R & Bay' and 'Bayggaeton.' 'R & Bay' is Matai's idea of R&B with a Bay Area twist and 'Bayggaeton' is his style of Reggaeton mixed with Bay beats. Before the days of 'Bayggaeton' and 'R and Bay' there were the days when his older brother and he started a group called "E-Dive", short for Ethnic Diversity. Their album was released in 1998 and they immediately received local recognition for their soulful sounds and toe-tapping tunes selling over 7,000 copies independently a